Iris
Answers every new inquiry, keeps the team informed, and never decides alone.

I build the systems a business runs on. Brand, software, automation and AI agents for companies that still do too much by hand.
Venezuelan-born, Porto-based. I spent years in the mobility industry, and more than 20 in fitness and nutrition as an ISSA-certified personal trainer. That second part taught me to read every label.
The habit became Mindful Crumb, a protein brand with nothing artificial in it. Building it taught me everything else: brand, online stores, software, and the automation that lets a small team work like a big one.
Now I build the same for other companies. Leirós Consulting, CONCEPTi and GadgetGeeks Pro all run on work I designed, from the website to the payroll.


Systems first, then brands · tap any card to open it
Each one has a single job, and each one asks a person before anything that matters.
Answers every new inquiry, keeps the team informed, and never decides alone.
Prepares payroll and the weekly schedule, then messages the owner. Money moves only after one tap.
Talks to customers on WhatsApp, day and night, in the brand’s own voice.
Reads change requests by email, edits the real Word and PowerPoint files, and sends them back for approval.
Reads your wearable, your calendar and your food log, then sends one message every morning.
Picks the day’s topic, drafts the post, emails it for approval and publishes at the best hour.
I'll build it so it runs on its own, and you get your time back to grow the business.


I'm an ISSA-certified personal trainer, and I study how the body works. It starts with what you feed it. Your gut is your second brain: what you eat changes how you think, how you sleep and how you perform.
Learn a few principles and food stops being a guessing game. You know what to eat, when to push, and when you can play. It's a matter of knowing your body.
“My intention has always been to build brands that mean something to the people who use them.”